The live performance film version of “Taylor Swift: The Eras Tour” was already tracking to have the biggest opening weekend ever for a live performance film and turn into the highest-grossing live performance film in cinematic historical past. Now, primarily based on figures and feedback from IMAX CEO Richard Gelfond, it appears like these earlier projections may also be shattered.
IMAX CEO Richard Gelfond says the Taylor Swift live performance film “could possibly be a $100 million greenback weekend.” pic.twitter.com/rQkgcQ49ss
— Yahoo Finance (@YahooFinance) September 7, 2023
‘Taylor Swift: The Eras Tour’ Live performance Film Trying At $100 Million Opening Weekend, Says IMAX CEO
The upcoming live performance film for Taylor Swift’s present worldwide tour is scheduled to display screen in IMAX theaters beginning subsequent month. Chatting with Yahoo! Finance, IMAX CEO Gelfond famous that ticket presales for the live performance film are actually properly over $65 million. He additionally predicted that the movie’s opening weekend could possibly be as excessive as “$100 million,” which might be a staggering determine and nice for film theaters in a really unsure time when client viewing habits have considerably modified. Theaters are nonetheless attempting to cowl within the wake of the COVID-19 pandemic.
Only a few days in the past, Deadline reported that ticket presales for the movie had been within the vary of $37 million simply from Day 1 ticket gross sales. Meaning the live performance movie offered extra tickets on the primary day of presales than “Star Wars: The Power Awakens” did in 2015. Deadline was additionally projecting a $70 million opening weekend for the movie. If these newest figures from Gelfond maintain, “The Eras Tour” movie appears like it can even shatter these preliminary projections.
The Miley Cyrus live performance film, “Hannah Montana and Miley Cyrus: Better of Each Worlds Live performance,” at the moment holds the report for essentially the most huge field workplace opening weekend for a live performance film at $31 million. “Justin Bieber: By no means Say By no means” has the best home whole at $73 million. Swift’s movie could have a better opening than “By no means Say By no means” subsequent month.
Presently, Miley Cyrus has the best opening weekend report for a music live performance movie with “Hannah Montana and Miley Cyrus: Better of Each Worlds Live performance,” which opened to $31 million in 2008, ending with $65 million domestically. Justin Bieber got here in second for the opening for “Justin Bieber: By no means Say By no means” at $29.5 million, however it has the best home whole at $73 million.
Gelfond famous to Yahoo! Finance that Swift followers and moviegoers need to take a look at the movie within the IMAX format as a result of they need “a premium live performance expertise.” He added, “Individuals are flocking to IMAX as a result of they need one thing totally different than sitting in entrance of their house display screen and streaming.” Whereas followers who won’t have been unfortunate sufficient to see one in every of Swift’s live performance performances stay, watching it in a premium IMAX format, slightly than on their computer systems or smartphones, is probably going the following smartest thing.
The live performance film is at the moment about 350 sellouts for IMAX for its opening weekend. With the demand for tickets for Swift’s newest tour being so extremely excessive, Swift is presenting a theatrical film model of the live performance to make it extra accessible. The demand for the brand new live performance movie has been so astronomical that film studios are shifting some important releases away from it, because it seems the live performance occasion will take over the theatrical field workplace scene in October.
Common and Jason Blum’s new sequel to “The Exorcist,” “The Exorcist: Believer,” already had its launch date moved to October 6 to get forward of the live performance movie. “Dumb Cash,” Sony Footage and filmmaker Craig Gillespie’s exploration of the real-life GameStop brief inventory saga, then needed to transfer up its launch date to September 29 to maintain it additional away from “The Exorcist: Believer” and “The Eras Tour.”
It appears like “The Eras Tour” film is now on observe to turn into not simply essentially the most important live performance film occasion in historical past, however it might additionally turn into one of many largest theatrical releases of the yr. AMC Theaters is serving because the distributor for the brand new cinematic live performance occasion, which Sam Wrench directs. “Taylor Swift: The Eras Tour” debuts in theaters on October 13.