ast Christmas, Mars Wrigley gave prospects a particular field of Celebrations, the very subsequent day they took it away, however this 12 months… they’ve promised an entire field of solely Bountys.
The producer has acknowledged they “prompted ache” in releasing a tub of sweets free of the coconut-filled chocolate bar in 2022 — and have now tried to make amends by inviting followers to place their cash the place their mouths are.
Mars is releasing 300,000 packing containers of Bountys, Bountys and extra Bountys, which will probably be launched in some Tesco shops from Wednesday within the lead-up to Christmas.
As well as, the Bounty-free tub of Celebrations appears to have been taken away as a ghost of Christmas previous, so 2023 will probably be a time to go (coco) nuts.
Whether or not will probably be a case of being cautious what you would like for, having an excessive amount of of factor, or pure advertising genius — will probably be seen in gross sales figures, in addition to on social media.
Kerry Cavanaugh, of Mars, mentioned giving Bounty its place within the solar was a primary for the corporate in addition to an apology to followers.
“Final 12 months, Bounty lovers made their voices heard and it’s time we give one thing again,” he mentioned.
“We hope the Bounty Centrepiece will assist ease the ache we prompted after we eliminated Bounty final 12 months. We’re excited to see how these tubs are acquired…are you a Bounty lover, or a hater?!”
The Bounty van Mars will drive round to advertise the Bounty field
/ ShutterstockThe hexagonal tubs will probably be on show, whereas shares final, till December 13, with Mars selling the provide by driving a celebratory Bounty van round some retailers in October.
“The information will probably be a dream come true for thousands and thousands of tropical chocolate lovers with 300,000 of the coveted centrepieces being stocked in chosen Tesco shops throughout the UK,” Mr Cavanaugh has mentioned.
Mars has not mentioned if a particular Twix, Galaxy Truffle, or Matter field will go on sale, however followers will now know one of the simplest ways of getting what you need is to begin a debate after which complain.